2nd CMI International Conference 2009

Social networking and Communities - from the big to the small screen

Social networking and communities have a high focus amongst users, service providers and other business players on the market, including both hardware and software developers. One of the immediate challenges within social networking and communities is the transition between the use of big screens (laptops) and small screens (such as mobile phones). The discussion of this challenge is a transdisciplinary exercise. The second CMI conference invites, therefore, academia, technology and product developers, designers, social scientists, policy makers, and community representatives who are interested in the conference topic, to join our attempt in developing this discussion on a shared, transdisciplinary ground.



Key-note presentation: Social Networking and Communities – a Microsoft Perspective. Troels Hviid, Online Business Group Lead; and Nis Bank Lorenzen, Director of Consumer Marketing, Microsoft Denmark

SESSION I Business perspectives

  • Sander Limonard: Business Models for Citizen Media
  • Jesper Jensen and Jonas Hedman: Adoption of Advertisements in Mobile Social Networking
  • Linda Kool, Marjan de Jonge and Sanne Huveneers: Big Brother on Small Screens. Convenience versus Risk

SESSION II Dimensions of Social Networks

  • Simon Lindgren: Mapping Community aspects of Mobile Video Blogging – semiotic dynamics and social networks on YouTube
  • Peter Mikulás and Katarine Fichnová: Regional and Global Dimensions of Social Networking
  • Gilson Schwartz and José Roberto de Amazonas: Mobile Social Networking in Brazil

SESSION III Privacy and Acceptability

  • Chen Ruili: Running Head: Singapore Teenagers’ Information Disclosure on SNS
  • Jan Trzaskowski: Processing personal data in Social Media
  • Rajen Akalu: Legal aspects of unmasking anonymous bloggers


  • Melanie Bourdaa: ”Would you join as a fan”: Social relations and communities of practice
  • Cédric Courtois, V. Ostyn and P. Mechant: YouTube: Sharing AV content as a collective effort
  • Didem Özkul: What is in the new media that people want to interact with? A critical analysis of mobile Facebook usage

SESSION IV Networks and Platforms

  • Keir Shepard, Raju Vaidya, Christian Raeck and Andrew Tokmakoff: Ad-hoc communities: Dynamic community formation across Heterogeneous Networks
  • Antonio Sapuppo, Allan Hammershøj and Reza Tadayoni: Analysis of Mobile Operating Systems
  • Anders Henten, Reza Tadayoni and Iwona Windekilde: Business Models in Social Networking

SESSION V Empowering Users

  • Ulrik Kohl and Nikolaj Villumsen: Spread the word! Chain-sms as a framework for discussion and decision-making in protest movement
  • Jakob Linaa Jensen: Online Social Networks as ”Tele-Cooning” and ”Tele-presence”
  • Karen Torben Nielsen and Jo Pierson: Up for Adoption? Requirements for a social network site to enhance user acceptance in offline communities

PANEL SESSION on ’Trends and challenges for social network networks’

  • Johan Winbladh, Commissioning channel editor, mobile, Danmarks Radio
  • Frederik Kortbæk, Network Coordinator, Danish Privacy Networks, European Privacy Institute
  • Ulrik Jensen, Managing Director Gedda-Headz
  • Lene Sørensen, Associate Professor, CMI

SESSION VI Communities and Social Change

  • Christina Dreifort: Compare and contrast communitarism with social networking online communities (SNOC)
  • Manuel José Damásio and Sara Henriques: Virtual communities and the production of social capital
  • Oymen, Gur: Comparing social network sites with past systems: A novelty search

Call for Papers

Worldwide, people connect via the web and extend their social communities beyond what could ever have been realized without the web. Denmark globally has one of the highest numbers of users of web-based social networking sites per habitant. Till now, users of web-based social networking and communities have mainly used traditional computers with large screens. For many users, the concept of social networking means always on which sets focus on the trend of being able to do social networking also on smart phones and other smaller screens. The transition from the big screen to the small screen in relation to social networking and communities outlines a number of challenges that the second CMI conference will discuss. Areas to be discussed are: how to secure the privacy for social network users; which are the demands to operators/content providers on the price structure; how can the technological sustainability be secured with the smaller screens; which are the alternative interaction mechanisms to secure that users still have a good user experience; which new types of services will be relevant to mobile devices; how will the different initiatives and services coexist and which demands must be set to the standardization when convergence takes place in this way?

The second CMI conference discusses the demands and challenges set out to the market and the stakeholders; to the technology and the interaction between users and the technology; and the users and their demands to the mobile part of the web-based social networking. CMI welcomes extended abstracts related to research on computer based social networking with particular focus on the following topics (but is in no way limited to):

  • Mobility and social networks
  • Privacy and trust in social networks
  • User generated content and applications
  • User experience and acceptance of social network initiatives
  • New interaction mechanisms in social networks
  • New services and applications for mobile devices facilitating social networks
  • Business models for social networks
  • Standardization and regulation aspects of mobile social networks
  • Convergence in social networks
  • Professional social networks and organisational impact